Name Essays (931 words) - Rhetoric, Communication Studies

Name Course Professor Johnson Date Ad Intervention Visual rhetoric is an efficient tool when it comes to addressing a certain issue. Since time, many studies have been able to prove that the brain can relate more to visual aid as opposed to verbal aids or text. The use of visual rhetoric has the capability of making a lasting impression the intended audience when compared to arguments that are dominated by verbal communication (Van Eemeren et al. 39). The use of visual rhetoric has been used to draw the deepest emotional connection with the audience as opposed to another form of rhetoric. Visual rhetoric helps to drive the point home easily and dramatically. From the image presented, the advertisers have used clear and distinctive strategies to draw the audience to the product on display. They have used persuasive strategies such as logos, ethos, and pathos. Through the use of pathos in the image, the advertisers have managed to bring out response that will be based on emotions rather than words when one looks at the pictures. They have been able to show the children seeking attention and love. The children look lonely where they do not show a smile. This is a perfect way of creating a connection with the audience primarily parents. No parent wants to see unaccompanied children who fail to show smiles. This is an emotional attachment where human beings are obliged to keep their offspring safe by making them happy. From the look of the pictures, the presentation immediately captures the emotions of the children. This is a negative form of connection between the children and the rest of the audience. Another kind of feeling that is bein g displayed is guilt or fear. This immediately triggers our feeling of providing guidance and direction to the children since it is our responsibility. The visual representation can talk through the aspects of creating an emotional connection and journey. The pictures have been able to establish presence of the children and what they are wearing. Another possible emotional connection is drawn on the aspects of fashion and elegance for the children. This advert may be targeting the affluent or those who would like their children to swim in style. Elegance has been used to portray being comfortable with life. The elegance being also characterized tries to capture the link between confidence and elegance. Emotional connection has been established where one can interpret the fact that style can be used as a tool for nurturing faith in children. Elegance can also be seen as an instrument that has been used to portray self-expression by the children. Adults or parents are connected emotionally to children who have the ability to express themselves in their terms by creating their unique identity. Every guardian would like to have a child who is trying to capture that image of self-identity and expression. The statement in this advertisement is a method where the makers seek to introduce a new concept of elegance with children. They strive to link the two together and encourage the consumers to adapt to it. It is an emotional connection that builds healthy relationships between parents and children. Through the use of logos in the images presented, the advertisers of the product have been able to give evidence and statistics that is needed when it comes to understanding the function of the clothes on the children. Through statistics, the image has been able to portray that the jeans can be worn by any child, whether they are boys or girls. Perhaps the advertisement was coming at a time when wearing jeans by children was an idea that had not established a strong connection with the consumers. The different colors being worn by the boys and girl use as a code to show that each gender can differentiate what they are supposed to wear. Boys have been coded to wear black while the girls have been coded to wear grey. The other possible strategy is the use of ethos where the advertisers have been able to create credibility of the clothes being advertised for children. It is a strategy which acts as the final assurance to the parents to buy the clothes for their kids. Although this